Politics
10 lessons organizations and influencers must learn from the Cleaner Lagos campaign

Visionscape. Whoever branded this organization did a rather fantastic job. The graphics are easy on the eye, the colors are bright and cheery, and the impression you get when you see them is one of a progressive organization that means well.
LOL.
Visionscape began creeping into our consciousness sometime last year, and soon enough, we discovered they were the new ‘LAWMA’. Technically, LAWMA is still there, regulating waste management in Lagos State, but the task of actually collecting the waste and keeping Lagos clean became the responsibility of Visionscape, who had entered into a partnership with the Lagos State Government. Their beautiful trucks, bins and personnel soon became normal spectacles on our streets.
But …
As with almost all things that begin with pomp and pageantry, Visionscape soon realized that the task of cleaning Lagos was not one for the faint-hearted. Lagos became dirtier than it has ever been – maybe the abandoned PSPs were trying to sabotage Visionscape’s efforts, or PDP wanted to make APC look bad, or the people of Lagos became dirtier, but whatever it is, Visionscape were falling short, and they had to win, one way or the other.

Visionscape waste bins turned upside down. Sabotage? Photo: @KrunchGrizzly
What did they do?
Start a PR campaign. In collaboration with Lagos State.
Hashtag ‘CleanerLagos’.
Basically, they took fine photos of clean streets and distributed to influencers who shared these on their Social Media pages, and tried to make it seem like Lagos was clean, when in actual sense, it was f$@king dirty.
And it backfired.
https://twitter.com/badt_BOI_/status/977919551584329729
https://twitter.com/Prosquid/status/977544751565111297
People have been calling out Visionscape, Lagos State and the Influencers who have been peddling this falsehood, and in summary, the #CleanerLagos campaign can be said to have failed. So, what lessons can we learn from this?
-
No amount of PR can make a bad product good
No matter how much you spend trying to make a monkey beautiful, it will still be a monkey. Simple. With all due respect to monkeys, a product that is bad cannot be fixed by PR. Best it can do is get early patrons, but soon as people discover it is bad, it’s all over. Best to devote resources towards creating a good product than spending it on PR. What Visionscape/Lagos should have done was acknowledge the refuse problem, and genuinely try to solve it. Before the PR campaign. That would have saved all of us time. And embarrassment.
-
Hashtags can mar you too
Hashtags are wonderful. Since they became a thing in 2007, they have become a uniting factor, brand identification, a way to get seen/heard, etc. They are effective when rightly used. But when wrongly used, they can totally mar you. If you click #CleanerLagos, you will see more pictures of dirt, than actual clean streets. That is what happens when you try to use PR to make a bad product good, and people revolt.
-
Not all publicity is good publicity
Yes. Some people will argue that bad publicity is still okay, but ladies and gentlemen, that is not always the case. Well, unless you’re Donald Trump and you just don’t care. Image is everything, and some organizations cannot afford to constantly be perceived negatively. The establishment of Visionscape was marred by controversy (story for another day), and this failed #CleanerLagos campaign has added to the bad image the company has. Too bad.
-
We are not dumb
Contrary to popular belief, we’re not all dumb in this country. I mean there is a strong case for all of us being mad – what with the kind of people we elect, etc., but many of us are actually not dumb. We can see through PR stunts, and no matter how you try to sugarcoat sh!t, we can smell it from a mile away. Lagos is dirty, and PR won’t clean it up. A better strategy will involve honesty – “Lagos is not as clean as we want it to be, but we are working towards it. You can help us by not littering bla bla …” See? Now we feel a bit respected.
-
Optimize for credibility over visibility
When seeking influencers, optimize for credibility, over visibility. As with previous points, not all visibility is good, and using every Tom, Chidinma or Sammy with thousands of followers may translate to visibility, but not credibility. Let your torch be carried by credible people, with real positive influence
-
Take care of you
Brands, look for, and hire an agency that is more interested in making you look good than making people see you. More importantly, hire people – agencies, influencers, consultants, etc., – who care about you more than they care about money. Yes, they exist. These are the kind of people who will tell you why your plan – that will put money in their pockets – may not be as good as you think. These are the people who propose better ways to do things, even at the risk of losing money. These are the people you should work with. If the growth/positive perception of your business is not as important to someone as it is to you, don’t work with them.
For influencers
-
Integrity is everything
This cannot be overemphasized. If that brief pricks your conscience, you may want to rethink taking the job. No amount of money is worth the respect your followers have for you. If you deceive them today, how will they believe you tomorrow? If they do not believe you tomorrow, how will brands use you to sell to them? You see? You have succeeded in not seeing the big picture, and losing out on future opportunities. Your credibility should come before credit alert. So – with all due respect to everyone and everything they’re dealing with financially, say no to certain jobs. Another will come. Money is mostly only good when you don’t regret it later.
-
Immerse yourself in the project
Some call it experiential campaigns, and I’m here to tell you it’s the best way to influence people. It’s as simple as this; if you are promoting a product/service, use it – unless you absolutely cannot, or using it does not apply. If – for example – Nokia wants you to promote their new device, use it first, and take your followers through the journey of unboxing, discovering and experiencing the new phone. Tell a digital story, and you’ll likely get more hits than just telling people the new Nokia is loaded, hashtag #LoadedNokia.
Back to #CleanerLagos; if the influencers used were based in Lagos, and actually took their own photos, they would have known that they were promoting a ‘bad’ product.

LOL
If they had immersed themselves in the project, rather than copy and paste content, they would have done what any credible influencer would do; and that is:
-
Terminate that contract
A lot of influencer jobs come with contracts. Read them. Very well. And ensure your interests are protected before signing. I have had back-and-forths with clients many times because certain things I saw in the contract did not sit well with me. I have edited contracts with my own terms; sometimes the client budges, other times we agree we can’t work together and we part ways amicably. Everybody’s happy.
Point is – especially for campaigns that could be controversial – always ensure there is a clause that says you can terminate that contract anytime, if your reputation is on the line. What happens after the termination is left to you to decide – full refund, refund for period left, no refund, etc. But be able to walk away from a bad job. Protect yourselves, kings and queens.
-
Apologize
If you find yourself in the unfortunate situation where you have stained your white with a bad product/service/campaign, do not be ashamed to admit you have made a mistake. Apologize to your followers and try to set the records straight. We’ve all made mistakes, and it’s a part of life we cannot do away with.
Of course, sometimes, the NDAs you sign won’t let you do this, but when you can, treat your followers with respect, and apologize for misleading them. For many reasons, Nigerians are generally very forgiving people, so when you do this, the number of people bad-mouthing you will be way less than those standing beside you. You’re welcome.
***
This listicle was written without malice. If you’re on the table that is being shaken, no vex. Let’s all learn, grow and flourish together. Regards, Chidi.
Education
The British Monarchy Order of Succession: Who Takes the Throne Next?

The British Monarchy is one of the oldest and most prominent monarchies in the world. The British royal household currently consists of King Charles III, his children, siblings, nephews, and nieces.
King Charles III recently succeeded his mother Queen Elizabeth II as the Head of State of the United Kingdom and 14 Commonwealth realms, and the head of the British royal family.
The succession to the British throne is by descent, gender, legitimacy, and religion. Under common law, the Crown is inherited by a sovereign’s children or by a childless sovereign’s nearest collateral line.
Following the death of Queen Elizabeth who ruled for 70 years, these are the first 10 people in order of succession to the British throne:
- The sovereign is King Charles III and his heir apparent (First in line to the throne) is his elder son, Prince William, Duke of Cornwall and Cambridge.
- Second in line to the British throne is Prince William’s elder son, Prince George.
- Third, in line to the British throne is Prince William’s second child and daughter Princess Charlotte.
- Fourth in line to the British throne is Prince Louis. He is Prince William’s youngest son.
- Fifth in line is Prince William’s younger brother, Prince Harry, Duke of Sussex, the younger son of King Charles III.
- Sixth in line is Prince Harry and Princess Meghan’s elder child Prince Archie Mountbatten-Windsor. He is the first mixed-race child of the British Royal family.
- Archie’s sister Princess Lilibet Diana Mountbatten-Windsor is seventh in line to the British throne.
- Prince Andrew, Duke of York is Queen Elizabeth II’s third child and second son. Prince Andrew is 8th in line to the British throne. Due to male preference in the line of succession, Prince Andrew is ahead of his elder sister, Princess Anne who is the second child of the Queen. However, the law was amended for future generations in 2015.
- Prince Andrew’s elder daughter Princess Beatrice was born fifth in line to the British throne but has since moved 4 places down to 9th place.
- Sienna Elizabeth Mapelli Mozzi is Princess Beatrice’s first daughter and the 10th in line to the British throne.

CHANGE TO ORDER OF SUCCESSION
In October 2011, a bill was introduced in a meeting by the heads of government of all 16 realms in which the order of succession was changed from male-preference primogeniture (succession passes to the firstborn child with preference given to the elder male child) to absolute primogeniture (succession passes to an individual’s children according to birth order, regardless of sex)
The Perth Agreement, which came into effect in 2015, states that only the first six people in line to the throne require the sovereign’s consent before they can marry; without the sovereign’s consent, they and their children would be disqualified from the succession.
Source: UK GOV on Changes to the Order of Royal Succession Changes
Anne, Princess Royal, Queen Elizabeth’s second born and only daughter is 16th in line to the British throne because of the male primogeniture in place before 2015 which put her little brother Prince Andrew and Prince Edward and their offspring ahead of her.
The bill passed unanimously at a meeting held in Perth, Western Australia. Due to its passing, give equal rights to everyone without discrimination, regardless of race or gender.
Events
Nigeria @ 60: 25 Reasons To Be Really Sad

Nigeria marks 60 years since it became an independent country and as a result of the pandemic, there won’t be the usual fan fair and celebrations that usually comes with the occasion. 60 years truly warrants a celebration, but in the case of Nigeria, there is absolutely nothing worth celebrating as the it gradually falls into failed state territoty.
But incase you’re still optimistic and in the mood for celebration, below are 25 reasons not to.
1. Poverty
According to the National Bureau of Statistics over 82.9 million Nigerians are poor. This is a disappointing number especially when you compare it with the country’s estimated population of 180 million people. This poverty was most felt during the lockdown that resulted from the coronavirus pandemic. The widespread poverty resulted in a plethora of social vices and insecurity. Simply pathetic.
2. Bad leadership
From time immemorial Nigeria has always been plagued with clueless and uninspiring leadership, and unfortunately, it doesn’t seem like it is going to end soon
3. Insecurity
Sleeping with one eye open has become the norm, and people have been left to protect themselves from bandits and criminals.
4. Terrible Electricity
5. Police/SARS
What more can be said? Police harass, intimidate and kill innocent civilians who they swore to protect and nothing is being done about it. Police is not your friend and be very afraid of them.
6. Politicians
Failed promises, deceit, corrupt, the list goes on and on
7. Insurgency
Boko Haram continues to ravage the North-east without an end in sight.
8. Ethnic killings
Southern Kaduna needs respite.
9. ASUU
Never forget that Nigeria celebrated 60 years of independence in the middle of an ASUU strike
10. Debt
As of June 30, 2019, Nigeria’s total debt profile had risen to N31. 009 trillion, yet the country continues to borrow.
11. Low standard of living
Nigerian’s are living in complete discomfort, their basic necessities like food and jobs have become luxury, yet we celebrate 60 years.
12. Fuel price
Nigeria is a country rich in crude oil, yet petrol a commodity we’re supposed to enjoy is sold at 151 per litre
13. Bag of rice at 40k
14. Corruption
It has been a trend for every elected official in Nigeria to promise to eradicate corruption. “Fighting” corruption was top of President Buhari’s agenda during his campaign, but we all know how that has ended up, bullion vans and what not.
15. Sham democracy
16. Brain drain
Every day, new sets of brilliant professionals across various fields exit the country in search of a better opportunities and a better life
17. Poor health system
When the president travels abroad to treat his ear, you know there is a problem.
18. Massive exodus of young people
19. Zero free speech
Under the guise of curbing hate speech, the government has stifled freedom of speech and any sort of criticism is met with punishment. In a Democracy?
20. Flawed Educational system
Strikes, inadequate facilities, decay of existing facilities and all out neglegence.
21. Disunity
The idea of One Nigeria has proven to be a big fat lie.
22. Atrocious laws
It is as if the government deliberately enact laws that inimical to the progress of its citizens. From pointless taxes to laws that infringe on fundamental human rights, the masses just can’t win.
23. Tribalism and Nepotism
Opportunities are few and shared among a select few while those that truly merit theses chances are left reeling.
24. Zero human rights
The 1999 Constitution of the Federal Republic of Nigeria 1999 (as amended) guarantees human rights which include the rights to life, personal liberty, fair trial, freedom of thought, conscience and religion etc. But we all know the true story.
25. The future doesn’t look bright
Nigerians have been known to be very optimistic people, but that optimism has gradually waned. People have realized that truly there isn’t any light at the end of the tunnel and we are in a free fall into oblivion.
Places
First 10 Women Elected as Heads of State and Government in History

For centuries, women have been treated as second class citizens and especially ignored whenever it came to positions of power. However, this narrative has seen a turn in recent times, with principles of equality becoming more popular.
Before calls for equality became welcome, several women in history have against all odds gotten elected as heads of state and governments.
Below are the first 10 women to be elected to lead countries.
1. Sirimavo Bandaranaike
Sirimavo Bandaranaike, was a Sri Lankan stateswoman and the world’s first female prime minister, She became Prime Minister of Sri Lanka in 1960 and served three terms: 1960–1965, 1970–1977 and 1994–2000. Following her husband’s assassination in 1959, Bandaranaike entered politics, becoming Chairwoman of the Sri Lanka Freedom Party; she led the party to landslide victory in the July 1960 election. She did well to balance east–west interests and maintain neutrality. She worked to maintain good relationships with both India and Russia, while keeping ties to British interests through the export of tea and supporting links with the World Bank. She Condemned South Africa’s apartheid policy and appointed ambassadors to and sought relationships with other African nations.
2. Indira Gandhi
Indira Priyadarshini Gandhi was an Indian politician and a central figure of the Indian National Congress. She was the first and, to date, only female Prime Minister of India. She served as prime minister from January 1966 to March 1977 and again from January 1980 until her assassination in October 1984, making her the second longest-serving Indian prime minister after her father, Jawaharlal Nehru who was the first prime minister of India. In 1999, Indira Gandhi was named “Woman of the Millennium” in an online poll organised by the BBC. In 2020 Gandhi was named by the Time magazine among the world’s 100 powerful women who defined the last century.
3. Golda Meir
Golda Meir was an Israeli teacher, kibbutznik, stateswoman, politician and the fourth Prime Minister of Israel. Meir was elected prime minister of Israel on March 17, 1969, after serving as Minister of Labour and Foreign Minister. She was Israel’s first and only woman to hold the office of Prime Minister and has been described as the “Iron Lady” of Israeli politics.
4. Isabel Martínez de Perón
María Estela Martínez Cartas de Perón, better known as Isabel Martínez de Perón is an Argentine politician who served as President of Argentina from 1974 to 1976. Isabel was the third wife of President Juan Domingo Perón and during his third term as president from 1973 to 1974, she served as both vice president and First Lady. Following her husband’s death in office in 1974, Isabel served as president of Argentina from 1 July 1974 to 24 March 1976 becoming the first woman to have had the title. During her rule, the military took over the government and placed her under house arrest for five years, before exiling her to Spain in 1981.
5. Elisabeth Domitien

Elisabeth Domitien was the first and to date only woman to hold the position of prime minister of the Central African Republic. She served from 1975 to 1976. During her time, she worked to strengthen the income and position of women as well as got many people out of jail after they were arrested without trial, among her other exploits.
6 . Margaret Thatcher
Margaret Hilda Thatcher was a British stateswoman who served as prime minister of the United Kingdom from 1979 to 1990 and leader of the Conservative Party from 1975 to 1990. She was the longest-serving British prime minister of the 20th century and the first woman to hold that office. As Prime Minister, she implemented policies known as Thatcherism and promoted free-market policies, privatized state-owned companies, and helped Britain to a better economic future. Thatcher was nicknamed the “Iron Lady”, by a British journalist because of her uncompromising politics and leadership style.
7. Maria de Lourdes Pintasilgo
Maria de Lourdes Ruivo da Silva de Matos Pintasilgo was a Portuguese chemical engineer and politician. She was the first and to date only woman to serve as Prime Minister of Portugal. Pintasilgo was sworn in as the Prime Minister of the Portuguese caretaker government on 1 August 1979 with the term of three months in office. During her time in office she pushed to modernize the out-dated social welfare system. She left her mark by making social security universal and improving health care, education, and labor legislation in Portugal.
8. Lidia Gueiler Tejada
Lidia Gueiler Tejada was the first female President of Bolivia, serving in an interim capacity from 1979 to 1980. She was Bolivia’s first female Head of State, and the second in the history of the Americas. As interim President, Gueiler was entrusted with the task of conducting new elections, which were held on 29 June 1980. Before the winners could take their parliamentary seats, however, she was overthrown in a bloody right-wing military coup by her cousin, General Luis García Meza Tejada. Gueiler then left the country, and lived in France until the fall of the dictatorship in 1982.
9. Dame Eugenia Charles
Dame Mary Eugenia Charles has a lot of firsts to her name. She was the first woman lawyer in Dominica as well as Dominica’s first, and to date only, female prime minister. She served as Prime Minister from 21 July 1980 until 14 June 1995. She served for the longest period of any Dominican prime minister, and was the world’s third longest-serving female Prime Minister, behind Indira Gandhi of India and Sirimavo Bandaranaike of Sri Lanka.
10. Vigdís Finnbogadóttir
Vigdís Finnbogadóttir was one of the world’s first democratically elected female presidents. She served as the fourth President of Iceland from 1 August 1980 to 1 August 1996. Her sixteen years presidency also makes her the longest-serving elected female head of state of any country to date. Currently, she is a UNESCO Goodwill Ambassador, and a member of the Club of Madrid, an independent non-profit organization created to promote democracy and change in the international community.
-
Fashion8 years ago
These ’90s fashion trends are making a comeback in 2017
-
Entertainment8 years ago
The final 6 ‘Game of Thrones’ episodes might feel like a full season
-
Fashion8 years ago
According to Dior Couture, this taboo fashion accessory is back
-
Entertainment8 years ago
The old and New Edition cast comes together to perform
-
Sports8 years ago
Phillies’ Aaron Altherr makes mind-boggling barehanded play
-
Business8 years ago
Uber and Lyft are finally available in all of New York State
-
Entertainment8 years ago
Disney’s live-action Aladdin finally finds its stars
-
Sports8 years ago
Steph Curry finally got the contract he deserves from the Warriors