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5 ways Oge Okoye can come out of the Rob and Rosy Stolen pictures mess

For PR professionals

Oge Okoye

That Oge Okoye messed up real bad is not news anymore. I mean, how do you (a celebrity in your own right) lift RECENT pictures from the Instagram account of another celebrity and pass them off as yours? I mean who does that? How dumb can one be to do something that stupid?

I have many theories as to how and why it happened, but that’s not why we are here. As a communications guy who does PR and ORM strategy, how would I react if Oge Okoye was my client? What would I ask her to do? Truth is, if I had all the facts, I’d know exactly what to do, but assuming there isn’t a background story, and Oge Okoye just saw the pictures and reposted (because she is mad), these are the things I’ll advice.

See top reactions to Oge Okoye stealing dog pictures. 

  1. Own the fuck up

One thing I love about Nigerians is our readiness to forgive people who apologize for their mistakes. We live in a country where people would rather make excuses, blame someone else, or just shut up, instead of saying they are sorry. The readiness to apologize is therefore seen as a virtue. One could commit a crime, confess and apologize, and people will say “shey him don beg nau, make una die the matter”.

please GIF

So, I’ll ask Oge Okoye to own the fuck up. Admit she saw the pictures, fell in love with them, and in a moment of weakness, stole and reposted. She should apologize, agree she deserves all the vitriol she’s getting and promise never to do it anymore. While it wouldn’t wash away her sins, most of the negative comments will turn to positive ones commending her for being humble enough to apologize.

Demerits: People will now KNOW she indeed stole pictures and it will always come up. But then, there would always be someone defending her with the infamous, “he who is without sin” line.

  1. I was hacked

This is the typical thing a Nigerian will do. Deny it. Blame the enemies for trying to bring her down and posting that picture. Do a long post asking how she can be foolish enough to post pictures from the IG account of another celebrity with even less followers than her. Deny deny deny! Promise to better protect her account so nonsense like that won’t repeat itself.

Ronaldo Denial GIF

Merits: While some people will know she is lying, others will believe her. The rest of us will either be indifferent or unsure. Refusing to admit what she did will also ensure no one can use it against her without doubts.

Demerits: She would have toed the lines of the typical Nigerian – refuse to admit your mistakes and seek forgiveness. There will also always be a question mark on her head – did she do it? Did she not? And we know how question marks can be.

  1. Fire her Social Media Manager

Whether she is managing the account herself or not, I will ask Oge Okoye to ‘invent’ and publicly fire (or at least sanction or redeploy) her Social Media Manager.

Truth is, for the sake of plausible deniability, many celebrities do not manage their accounts themselves. That is why many have the disclaimer on their bio (Account managed by media team, tweets/posts by me are signed blabla). Oge Okoye can leverage on this and say her social media manager, who she has trusted to manage her account because of her busy schedule was the one who made the blunder. She would then relieve the manager of his/her duties, or (to seem like an even sweeter person) send the manager for ORM training in agencies like Anakle or Thisruption Communications.

fired gif

Merits: This would take the pressure off her a bit. The blame will shift to the manager who wanted to disgrace his/her principal.

Demerits: People like to believe that they are interacting with the celebrities themselves on Social Media. If she says someone has been managing her account, it would make her posts impersonal.

  1. Blame her dog dealer

Simple. Blame the person who was supposed to buy the dogs for her. Say the person sent her the pictures as those of the dogs in transit and she believed him/her. Admit she hastily posted it because she was excited about finally having Rob and Rosy, agree she was wrong and apologise.

Blame gif

Merits: She has shifted the blame on someone else, and still apologized. This is also the most reasonable lie to tell

Demerits: Are there any? None, except the fact that some people will still not believe her. And that is perfectly okay.

  1. Keep quiet

Another typical celeb behavior – just ignore all the trolling, insults, abuses and hurtful comments and pray everything dies down. And the truth is, it will die down. The government will do something, or someone else will trend, and our attention will be diverted to fresher news.

Ignore gif

Merit: Refusal to admit or deny may put a question mark on her head, but if people do not know why she did what she did, it will remain a question, not fact.

Demerit: It will always come back to haunt her. She could post a picture of her beautiful daughter next year and people will ask her if she stole the baby pic too. Yes Nigerians are savage like that.

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Finally, my recommendation is number one (because I love honesty) and number four (if we want to lie small). Whatever it is, Oge Okoye and her team are free to take these recommendations. Who knows, someone might even start a GoFundMe page to buy her Rob and Rosy. Who knows?

Written by Chidi Okereke

Content creator, Digital Communications guy, Social Media Analyst, Jack of many trades, and master of some.

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