Since 2014, Toro Entertainment Company, the brand behind some of the most talked about entertainment events in recent years, has continued to deliver unmatched service delivery to its teeming partners, customers and other stakeholders. The company has decided to rebrand its corporate identity in 2019, to reflect its global outlook. The rebrand comes with a new logo and a new name, TEC.
The company will carryover its current service offerings while assuming a new all-inclusive role of ensuring that the full entertainment spectrum—sponsors, creators and consumers—obtain maximum value from the process.
Here are 5 things you should know about the rebranded TEC
Origin of the name “Toro”
“Toro” is the Spanish word for “bull”. More so, the social significance of the bull are power, supremacy and procreative vigor, three characteristics that best describes the Toro Entertainment Company.
What is TEC about?
The main purpose of the Toro Entertainment Company is to deliver innovative services in Concert Management, Show Promotion, Event Management, Talent Management, Media Production and Marketing.
Who is TEC for?
TEC is built to provide qualitative entertainment to individuals from all walks of life, regardless of their gender, race or religious affiliations. TEC wants creatives to profit from their art, whilst delivering value to sponsors and consumers. Basically TEC is for everyone.
Since 2014, the brand has successfully organized and promoted pioneering events worldwide such as the first three installments of Olamide Live in Concert (OLIC), 30 Billion Concert, Burna Live, One Night Only among others
Toro Entertainment Company boasts of a diverse partnership with various brands, consisting of top-tier firms across varying sectors including Pepsi, First Bank, Guinness Nigeria, Nigerian Breweries & Johnny Walker among others.