The best brands of 2018/2019 pushed the boundaries of product design, collaborations and global presence. To stay above the competition, some labels feverishly aimed to refresh their identities without sacrificing the traditions that put them at the upper echelon in the first place. It’s a tough balancing act but some were able to succeed, resulting in increased profits, critical acclaim and new consumer fanbase.
Here are the 10 best fashion brands, in no particular order.
Gucci
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Gucci has been at the forefront of the fashion industry for almost a century. The Italian brand was founded by Guccio Gucci in 1920 and opened its first store in 1921. He was an immigrant hotel worker in Paris, where he was fascinated by the premium handbags customers would bring. It makes high-end apparels, bags, shoes, and other items for the ultra-rich. Gucci products are known to be as comfortable and fashionable as they are expensive. You can often see Hollywood stars flaunting their Gucci pieces and bags in front of the media.
Louis Vuitton
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Louis Vuitton Malletier, shortly known as Louis Vuitton(LV), has the record of being the most expensive fashion brand for six continuous years from 2006 to 2012. Louis Vuitton is arguably the most famous name in the fashion world. The French fashion house was established by Louis Vuitton in 1854. The company makes luxury handbags, ready-to-wear, leather goods, shoes, sunglasses, watches, and jewelry. It operates about 500 stores in more than 50 countries. Well-known models and celebrities such as Angelina Jolie, Sarah Jessica Parker, Kim Kardashian and many others have called LV their favorite brand. The Tambour Monogram watches cost upward of $26,000 and some of their bags cost more than $10,000.
Chanel
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The name Chanel has been associated with luxury and premium fashion for more than a century. It was founded by Coco Chanel in 1909 in Paris with the launch of perfumes and the Chanel suit. The company has adapted to changing fashion trends over the last century and remains one of the most loved luxury brands. One of their most popular and expensive items is The Chanel ‘Diamond Forever’ Classic bag. Coco Chanel’s luxury apparels focus on comfort as well.
Versace
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Another Italian luxury fashion brand much loved by celebrities around the world. Started in 1978 by Gianni Versace, popular celebrities such as Princess Diana, Madonna, Tina Turner, Michael Jackson, Jennifer Lopez, and Elton John have been seen flaunting their Versace pieces. More than 40 years after its founding, Versace remains one of the biggest trendsetters in the fashion industry. Princess Carolina of Monaco also has a vast Versace collection. Gianni Versace was one of the first people to recognize the importance of movie stars in the fashion industry. No wonder Versace is one of the world’s most expensive clothing brands.
Fendi
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Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, glasses, wrist watches and accessories. Founded in 1925 in Rome, Fendi is renowned for its fur and fur accessories. Fendi is also well known for its leather goods such as “Baguette”, 2jours, Peekaboo or Pequin handbags.
Givenchy
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Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories and Parfums Givenchy, perfumes and cosmetics. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury conglomerate LVMH. Its current artistic director is Clare Waight Keller, who is the first woman to hold that position.
Givenchy artistic director Claire Waight Keller scored the biggest commission of 2018 when she dressed Meghan Markle for the royal wedding, which was watched by 29 million people.
Prada
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Prada fashion house with the present brand value of $9.5 billion is one of the most leading luxurious brands. This Italian company is able to gain multiple customers’ attention through its stylish leather purse, handbag, watches, and perfumes. Attractive Prada boutiques are responsible for holding many lady customers.
Off-White
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Off-White (stylised as Off-White™ or OFF-WHITE c/o VIRGIL ABLOH) is an Italian streetwear and luxury fashion label founded by American creative designer Virgil Abloh in Milan, Italy in 2012.[2] The brand specializes in season to season men’s and women’s lifestyle and high end streetwear and has 24 stores around the globe. The brand is also carried by luxury high-end stores; Barneys, Selfridges, Harrods and Le Bon Marché. Louis Vuitton Mens and Off-White™ are combined for one entry because of Virgil Abloh.
Hermes
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This French luxury manufacturer was founded in 1837 by Thierry Hermes and it’s still controlled by the Hermes family. Its field of specialization lies in manufacturing high-quality luxury goods, furniture, accessories for lifestyle, perfumes, and ready-to-wear for all genders of different ages. The traditional authenticity of this brand dwells in their famous Hermes scarves, worn by great personalities like Queen Elizabeth II, Princess Grace Kelly, actress Anne Hathaway. The famous Hermes perfumes are Caleche, Rouge Hermes, Bel Ami, Terre d’Hermes and so on. Hermes is regarded as the most expensive brand in the world for its traditional designs.
Balenciaga
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Balenciaga is a luxury fashion house founded in Spain by Cristóbal Balenciaga, a designer born in the Basque Country, Spain. The brand is now owned by the French multinational company Kering. Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as “the master of us all” by Christian Dior. His bubble skirts and odd, feminine, yet “modernistic silhouettes” became the trademarks of the house.
There you go, the top 10 fashion brands in the world, although not all where captured in this list such as; Dior, Ralph Lauren, Nike, Burberry and lots more.