As Nigeria joins the rest of the world in going digital, a lot of organizations have changed their strategy to put technology at the center of their plans. Many of these organizations need professionals to manage these efforts, and to serve those needs, Digital Marketing agencies were born.
In simple terms, Digital Marketing is marketing via digital channels. As opposed to traditional marketing, Digital Marketing is targeted, data and technology driven.
There are many Digital Marketing Agencies in Nigeria, but here, we have curated the top 10 whose core business is Digital Marketing.
Ringier Digital Marketing
Everybody knows Pulse. They are one of the most popular media houses in Nigeria with major interests in consumable content. But this isn’t about Pulse. This is about RDM, Pulse’s sister company, and one of the flagship brands in Ringier AG – a 180-year-old Swiss company.
Ringier Digital Marketing (RDM) provides companies across Nigeria and Africa professional solutions to profit from the full value chain of online marketing. From development and design of online presence, to the support, planning and handling of social and other digital marketing channels, RDM is helping customers reach their audiences online. Some of their clients include Jack Daniels, Nike, Zenith Bank, etc. Their office is in Lekki, Lagos, and their website is www.rdm.ng
“We know money can’t buy love (except in UNILAG) but a great campaign can buy you loads of affection.”
This is one of the first messages you see when you visit the DM2Group website. Scroll further and you will see some of the groundbreaking campaigns in the history of Digital Advertising in Nigeria.
Founded in 2008, DM2 Group was initially a Traditional Agency – with major interests in Outdoor Advertising. They soon went full circle and basically pioneered some of the types of ads that made Digital Marketing in Nigeria this big today. They were the first to create Facebook Apps for a Nigerian brand (Sprite Triple Slam), and also the first to livestream a brand event online. In 2012, the founder and CEO – Uyi Omokaro won the very first Future Awards prize for Media/Communications in recognition of his efforts in the Advertising industry. The organization has remained a force to reckon with and they have served renowned brands like Coca Cola, Mcvities, Haansbro, Tetra-Pak, Mouka Foam, Interswitch, etc. They also built the video ad serving platform Indigen, a platform that serves video ads to Punch, Vanguard, NotjustOk, Lindaikeji and numerous online platforms. Some organizations that use it include Globacom, Zenith Bank, Stanbic IBTC, UBA, etc. Their office is in Lekki and their website is www.dm2group.com
If this list were ranked in a particular order, Wild Fusion would be the number one Digital Marketing agency in Nigeria. Legend has it that Abasiama Idaresit founded the company with just $250 in 2010. They soon became the first Google Certified Adwords partner in Nigeria and Ghana, and have now grown to become a group that houses ROI Digital – a media sales agency, Wild Fusion Digital Center – one of the foremost Digital Marketing Schools in Nigeria, and Wild Fusion itself, the Digital Marketing agency with offices in Lagos, Ghana and Kenya.
Wild Fusion has provided Digital marketing services to top Nigerian and International brands including Unilever, Diamond Bank, Knorr, Visa, Samsung, etc. You can find them on www.wildfusions.com
Terragon Group has been a big player in the Digital Marketing space for about 9 years now. Its core business capabilities are Mobile Advertising, Business Solutions, Data and Intelligence. With subsidiaries – Terragon Digital and Twinpine, the group may just be the biggest player in the mobile marketing sector.
Founded by Elo Umeh, a product /project development and management specialist with a vast amount of experience in the African mobile telecommunications industry, Terragon has helped brands like Guinness, Close Up, Samsung, Sunlight, etc., reach their audiences via Mobile and Digital channels. They have also bridged the gap between Publishers and Advertisers, giving them a platform to profit while uniting them with consumers. They have offices in 4 countries across Africa, and their website is www.terragongroup.com
Interactive may have started in 2011, as an offshoot of Centerspread, one of Nigeria’s foremost Advertising Agencies, but they have since grown to become one of the leading Digital Marketing firms in Nigeria. Led by Tola Obi who also doubles as COO of the aforementioned communications house, the Texas-Educated daughter of Kola Ayanwale (founder of Centerspread) has marshaled her matchmakers (members of the Interactive team) to enable the chemistry of fruitful relationships between brands and their audience.
With offices in Anthony Village, they have executed projects for leading brands like Oando, Heinz, KFC, MTN, Heritage Bank, etc. Their website is www.interactivect.net
Anakle is a digital advertising agency based in Lagos. Easily the most creative Digital Marketing Company in Nigeria, the Editi Effiong-led organization has perfected the art of not just marketing, but building experiences for online audiences. They have been around since 2010, but gained national and global reckoning when they created the viral Brideprice App in 2014. The app, which calculates the brideprice of women broke the Internet and spun conversations that lasted weeks. It featured on many international media, including CNN, Independent and Cosmopolitan, and it has become a case-study on the inexact science of virality.
Anakle has since executed Digital Marketing and Advertising briefs for multinationals including Access Bank, PZ, UBA, Coca Cola and global Internet giant, Wikipedia. They have their offices in Lekki, and their website is www.anakle.com
An affiliate of the Rosabel Group, Bytesize was co-founded by Bukola Akingbade in September 2009. It is one of the pioneer Digital Marketing agencies in Nigeria and has been known to combine consumer research, creativity and insight to transform people’s businesses. In their portfolio are globally renowned brands like P&G, Hennessy, Nigerian Breweries, Nestle, Philips, Dangote Group, and ARM pensions. They were the guys behind memorable campaigns like Star’s Football digital campaign for the 2014 World Cup, which had competitors (and other sponsors) scrambling to catch up.
Now under the leadership of Nosa Ademola, a 20-year veteran in the marketing industry, Bytesize is now a part of independent agency network – Worldwide Partners and its clients have won local and international awards for their work, including Digital Agency of the Year award at the 2015 MarketingWorld Awards. Their office is in Ikeja, Lagos, and their website is www.bytesizeng.com
Sometime in 2012, 3 young men came together to create Webcoupers, an online advertising agency domiciled in Yaba, Lagos. These men are Abiodun Adepoju, Olabode Olatoye and Peter Ajegbomogun, all ex-classmates at the University of Ibadan where they graduated with degrees in Computer Science. As managing partners at Webcoupers, they lead a team of 20+ people whose mission is to help brands grow the reach and visibility of their businesses online through a combination of digital marketing, creative solutions and an astute understanding of advertising platforms.
They have executed design, marketing, technology and rich media briefs for clients like Google, Payporte, Globacom, etc. Their website is www.webcoupers.com
The youngest agency in this list, IDAfrica is a subsidiary of Black House Media Group, a conglomerate that houses BHM – the PR agency, TheNetNG, the news and entertainment platform, Plaqad – a platform that connects publishers/influencers with marketers and brands, amongst others.
Founded by media mogul, Adekunle Ayeni in 2015, the young agency combines cutting-edge technology with creative strategies to help individuals, brands or organizations connect with the people they care about, while optimizing their influence, growth and revenues online and offline. They have served high-end clients, including Pepsi, Aquafina, MTV, American Honey, the Lagos State Government, etc. Their office is in Lagos and their website is www.idafrica.ng
Do you know Simon Page? Scratch that. If you’re in the Nigerian Digital Marketing/Communications space, then you should know Simon Page. It is arguably the number one Digital Marketing School in the country and they have trained over 5000 people since inception. But this is not about Simon Page. This is about 3rdfloorDigital, ‘their’ Digital Marketing agency.
3rdFloor Digital is an integrated digital marketing consultancy that basically partners with brands to achieve their business objectives by recommending and strategically deploying various Internet marketing tools.
Led by founder and CEO, Princewill O Omorogiuwa – a 25-year veteran in the marketing industry – 3rdfloorDigital has worked with brands like Peak, Imperial Leather, Thermocool, Scheider Electric, etc. Their offices are in Lagos, Ghana and Kenya, and their website is www.3rdfloordigital.com
Some other Digital Marketing agencies that are doing fantastic work are:
Note: For the sake of clarity, a lot of big advertising/media/communications organizations are not featured because they are not core Digital Marketing agencies. They may be Creative, Public Relations, Traditional and Media Communications Agencies, but their core business is not Digital Marketing, like the ones listed.
Did we miss any out? Let us know in the comment section.