Seunfunmi Joshua
Carex just pulled a major move in the hygiene game, and we were there for it. The globally trusted hygiene brand (yes, the one we all know for handwash) has officially stepped into its next era as a Masterbrand in Nigeria and it’s not playing. The mission is simple: win the war against germs.
Here’s everything we soaked up from the vibrant Carex relaunch event that took place yesterday, Wednesday, June 18, at The Lagos Marriott Hotel.
Carex Isn’t Just About Handwash Anymore
They’ve expanded the lineup big time! Now it’s handwash, antibacterial bar soaps, and antiseptic liquids, all formulated to kill over one million germs in seconds. And yes, they’re still gentle on your skin with a no irritation formula.
The Mission Is Loud And Clear: Defend Nigeria From Germs
“This is more than just a relaunch,” said Oghale Elueni, Managing Director of PZ Cussons Nigeria. “It’s about a bigger mission to win the war against germs wherever you are. At home, at work, in school, or on the go.”
We love a brand with purpose.
The First Lady And Health Commissioner Gave It A Thumbs Up
Dr. Ibijoke Sanwo-Olu, First Lady of Lagos State, commended Carex’s hygiene advocacy and its impact on community health: “Promoting everyday hygiene is essential to reducing the disease burden in our communities. Carex’s dedication to this cause is commendable.”
Professor Akin Abayomi, Lagos State Commissioner for Health, nailed it when he said: “Good hygiene saves lives. Carex is reaffirming that truth today.”
And Mr. Shettima T.A, General Secretary of NANNM, called it a milestone in their partnership with PZ Cussons. In his words, “This relaunch marks a significant milestone in NANNM’s collaboration with PZ Cussons; a partnership that has been guided by a clear sense of purpose, promoting health and hygiene through products that meet the highest standards of safety and efficacy.”
The Uk Showed Up In Full Support
Jonny Baxter, British Deputy High Commissioner, said it best: “As we celebrate this milestone, let us also celebrate the spirit of partnership that makes it possible. Let us recognize the resilience of Nigerian consumers, the vision of companies like PZ Cussons, and the growing alignment between UK enterprise and Nigerian ambition.”
Global backing? Check.
The New Look? Fresh. The Experience? Even Fresher
Attendees didn’t just hear about Carex’s new range; they got to touch, try, and test it live. From product demos to skin safe tests, guests got the full Carex experience. There was no dull moment, and plenty of Instagram worthy ones.
Wande Coal And “Dance Na The Main Thing” Group Brought The Fire
Yes, it’s a hygiene event, but this is Nigeria. Of course we danced. Cultural acts, the high energy “Dance na the main thing” crew, and a live performance by Wande Coal turned the event into a full on celebration.
It’s Not Just A New Look. It’s A Renewed Promise
“This relaunch is a fresh start,” said Martha Kayode, Head of Marketing. “It’s a chance to renew our promise to Nigerian families.”
Adedunmola Ezichi, Category Manager, added: “It’s about trust. Trust that your skin stays protected, and your home stays safe.”
With a no irritation formula, powerful antibacterial action, and skin loving ingredients, Carex is ready to protect every corner of your life.
So, What’s The Bottom Line?
Carex isn’t just back. It’s bolder, broader, and better.
From schools to salons, kitchens to clinics, the brand is here to help you win the war against germs, one wash at a time.
And of course, it wouldn’t be a Lagos launch without a touch of extra glam. Ebuka, the host with the most, brought effortless charm to the stage. And celebs like Tania Omotayo, Chef T (Diary of a Kitchen Lover), Nicole Chikwe, and more came through in style, adding sparkle to an already vibrant day.
