Oluwatoni Ojomo
From housemates to household names, these former BBN stars have built empires off fame, influence, and hustle. Here’s a countdown of the richest Ex-Big Brother Naija alumni based on estimated net worth, business ventures, endorsements, and digital influence.
10. Cee C (Cynthia Nwadiora) – $500,000 / ₦750M
BBNaija’s Cee-C, a trained lawyer turned lifestyle influencer, has built a successful brand as an entrepreneur, actress, and one of the most marketable ex-housemates. She founded Cegar, her activewear line, and runs a content creation outfit that produces influencer campaigns for major brands. With over 3.5 million social media followers and a loyal fanbase known as the “Spartans,” Cee-C consistently trends online, driving strong engagement for both her own products and brand partners.
She has secured high-value endorsement deals with GetFit, Pepsi, Itel, Royal Hair (which gifted her a Mercedes-Benz), and NairaBET, reportedly earning tens of millions from brand partnerships. Cee-C has also ventured into real estate and landed acting roles, adding to her diverse income streams. Her media presence has remained strong since BBNaija “Double Wahala” 2018, and her 2023 return on All Stars reignited her influence. Known for her boldness and ability to reinvent herself, Cee-C remains one of the most visible and financially successful BBNaija alumni.
9. Bisola Aiyeola – $550,000 / ₦825M
BBNaija’s Bisola Aiyeola, first runner-up in Season 2 (See Gobe, 2017), has grown into one of the show’s most accomplished alumni. An actress, TV presenter, singer, and entrepreneur, Bisola leveraged her BBNaija fame into a multifaceted career in entertainment and media. She has starred in hit films like Sugar Rush, This Lady Called Life, and Flawsome, and made history as the first African to host Family Feud Nigeria. She’s also a regular presenter at high-profile events like the Africa Magic Viewers’ Choice Awards.
Bisola launched Brown Girls Magic, a skincare brand celebrating melanin-rich skin, and previously invested in Amaze, an app connecting celebrities with fans. While she keeps her endorsement deals low-key, her influence is undeniable. With over 4.5 million followers and a fanbase that admires her authenticity and range, she lets her impact speak for itself.
From acting to hosting to entrepreneurship, Bisola’s journey reflects her resilience and business savvy, with an estimated net worth of $500,000+, built through media work, personal ventures, and strategic investments.
9. Tobi (Tobi Bakre) – $550,000 / ₦825M
BBNaija’s Tobi Bakre has evolved from investment banker to one of the most versatile and successful ex-housemates, building a thriving career in acting, hosting, and brand partnerships. He has starred in blockbuster films like Brotherhood, Gangs of Lagos, and Slum King, earning critical acclaim and winning Best Actor at the 2023 AMVCAs. With over 3.9 million followers across social media platforms, Tobi’s strong social presence, coupled with his award-winning acting, has made him a sought-after media figure.
He has partnered with major brands like Amstel Malta, Samsung, PayPorte, Knorr, and Nutrify, while also collaborating with tech startups and digital banks. Though he doesn’t run a public business, Tobi monetizes his photography passion and has hinted at future film production plans. Backed by a strong family background and a growing list of media credits, including TV hosting. Tobi’s steady rise in Nollywood and consistent brand appeal position him as one of the wealthiest BBNaija alumni.
8. Nengi (Rebecca Hampson) $650,000 / ₦975M
BBNaija’s Nengi Hampson, a beauty queen turned businesswoman, has built a powerful brand through entrepreneurship, endorsements, and media presence. CEO of Shoes by Flora, her popular footwear line, and an investor in real estate, Nengi has channeled her earnings into lasting ventures. She has landed major deals with Guinness, Itel, Remy Martin, Jenny’s Glow, and OctaFX, and was appointed Senior Special Assistant on Girl Child Development in Bayelsa State, boosting her profile nationwide.
With over 4.7 million followers across platforms, Nengi ranks among the most followed BBNaija stars, regularly securing influencer gigs and high-profile campaigns. From her Nollywood debut in RattleSnake to starring in Davido’s “Jowo” music video, Nengi’s visibility keeps her in demand. These ventures and endorsements, many reportedly worth millions, make her one of the top-earning and most influential BBNaija alumni.
8. Erica (Erica Nlewedim) – $650,000 / ₦975M
BBNaija’s Erica Nlewedim, once a disqualified housemate, has become one of the most successful and influential stars to emerge from the show. An actress, entrepreneur, and brand powerhouse, Erica has built a multi-stream empire that spans beauty, real estate, and entertainment. She launched Star Girl Beauty, a skincare line, and Star Lux Residences, a luxury short-let apartment business, capitalizing on her “Star Girl” persona. Her acting career continues to thrive with lead roles in films like “Devil in Agbada” and “The Blood Covenant”, alongside regular media features and event appearances.
Erica’s endorsement portfolio is impressive, with multimillion-naira deals from major brands including MTN, Star Radler, Legend Extra Stout, Kuda Bank, Tecno Mobile, and Supreme Noodles. She also launched her own line of Stargirl merchandise and is known for making strategic investments in crypto and stocks.
With 4.2 million+ followers across social media platforms and an active fanbase, the “Elites”, Erica has unmatched fan support that boosts her brand value and visibility. From magazine covers to her reality show “Inside Life with Erica”, she remains a media favorite, cementing her status as one of the richest and most visible BBNaija alumni.
7. Whitemoney (Hazel Onou) – $700,000 / ₦1.50M
BBNaija’s Whitemoney, the “people’s champ,” is a musician, entrepreneur, and entertainer who has built a diverse post-show portfolio and remains one of the most relatable and financially successful ex-housemates. He launched Whitemoney Party Jollof, ventured into merchandise and import/export, and leverages his street-smart persona in multiple small businesses. Endorsement deals with GOtv, Oracle, SIFAX Group, Jenny’s Glow, Techno Mobile, and various lifestyle brands have added tens of millions to his wealth.
With over 2.5 million followers across social media platforms and a strong “Money Gang” fanbase, Whitemoney maintains media relevance through music, comedy skits, and event appearances, securing his place as a top-earning BBNaija winner.
6. Frodd (Chukwuemeka Okoye) – $750,000 / ₦1.125B
BBNaija’s Frodd has quietly built a solid empire post-show, combining real estate, crypto investments, and strategic brand deals to become one of the wealthiest low-key alumni. He founded Frodd Empire Properties and Frodd Lifestyle Company, co-owns a club, and is involved in tech and lifestyle ventures. His endorsement portfolio includes Fairmoney, Wakanow, Kuda, Bet9ja, and Gossy Water, contributing significantly to his earnings.
With over 1.5 million followers across social media platforms, Frodd maintains a strong presence through luxury lifestyle updates and family content. He has showcased ownership of multiple high-end cars and a new Lagos home, cementing his reputation as a savvy businessman and family man with growing media visibility.
5. Tacha (Anita Natacha Akide) – $800,000 / ₦1.2B
BBNaija’s Tacha, who rose from controversy to commanding presence, is now a top influencer, entrepreneur, and one of the richest ex-housemates, with over 6.5 million followers across social media platforms. She runs Tacha Logistics and has multiple business ventures including her fitness line Tacha TrimTone and a custom Ciroc drink.
Tacha has signed major endorsement deals with brands like GoTV, Ciroc, GetFit, OPPO, and Twitter Africa, positioning her as a marketing force. Her international media presence, including a stint on MTV’s The Challenge, and her high-impact social media persona allow her to command top rates for brand partnerships, making her one of the most financially successful and visible BBNaija alumni.
4. Mike (Mike Edwards) – $1M / ₦1.5B
Entrepreneur, athlete, and gentleman, BBNaija’s Mike Edwards is one of the show’s most admired and wealthiest alumni, with over 2 million followers across platforms and major crossover appeal in both Nigeria and the UK. He co-founded Aireyys Cigar, the first black-owned luxury cigar line in the UK, and owns the exclusive Aireyys Cigar Club in London.
A fitness advocate and professional athlete, Mike is a national high jump champion and has also ventured into boxing, earning from prize money, sponsorships, and appearances. He is a brand ambassador for Budweiser, Durex, Renos, and BYN Mobile, with additional partnerships in fashion and fitness.
With multiple income streams from business, sports, and endorsements, Mike has built substantial wealth, making him one of the richest ex-BBNaija housemates. His media presence spans sports shows, magazine covers, a mini-series with his wife, and frequent high-profile appearances, reinforcing his status as a global influencer and respected entrepreneur.
3. Beauty (Beauty Tukura) – $1.2M / ₦1.8B
BBNaija’s Beauty Tukura is a lawyer, beauty entrepreneur, and former Miss Nigeria who turned her disqualification into a powerful comeback. She launched her brand Beauty by AD, secured major deals with 9Mobile, BeautyFix, Maybelline, and BOZ Jewelry, and now dominates luxury fashion campaigns. With 1 million+ followers across platforms and a strong Gen Z fanbase, Beauty is one of the most influential faces in fashion and beauty.
Her ventures include Stylish Beauty, her reality show My Beautyful Life, and frequent high-profile appearances, earning her a spot among the wealthiest and most visible BBNaija alumni.
3. Mercy (Mercy Eke) – $1.5M / ₦2.250B
BBNaija’s first female winner, Mercy Eke, is a multi-millionaire entrepreneur, real estate investor, and one of the top 10 richest BBNaija alumni, with over 6 million followers across social platforms and a net worth nearing $1.5 million. She founded MNM Luxury, launched Lambo Homes, and has signed over 30 high-value endorsement deals with brands like Ciroc, Royal Hair, Mapia Tea, and Mr. Taxi.
Her wealth is driven by a mix of savvy business ventures, brand partnerships, and consistent media visibility through Nollywood films, her own reality show, and award-winning red carpet appearances. These achievements have solidified her status as both a fashion icon and a powerhouse in the influencer space.
2. Kiddwaya (Terseer Kiddwaya) – $2M / ₦3B
BBNaija’s Kiddwaya, known for his affluent background and luxury lifestyle, has carved a niche as a business-focused influencer and entrepreneur. He is CEO of Valley Agricultural & Foods Co., co-founder of AK Exports, and owns a restaurant and bar in Nigeria, alongside doing consulting work abroad. Rather than relying on traditional endorsements, Kiddwaya leverages his ventures and high-profile family ties to generate wealth and media attention.
With over 3 million followers across all social media platforms, his opulent lifestyle draws a large audience, even with minimal sponsored content. Since rising to fame on BBNaija “Lockdown” (2020) and returning for All Stars in 2023, Kiddwaya has maintained strong visibility through international TV appearances, red carpet events, and luxury travel features, positioning him as one of the most high-profile and financially empowered BBNaija alumni.
1. Ebuka (Chukwuebuka Obi-Uchendu) – $3M / ₦4.5B
Ebuka Obi-Uchendu, a standout housemate from BBNaija’s inaugural season in 2006, didn’t win the show but he turned his brief reality TV exposure into one of the most remarkable success stories in Nigerian media. Today, he is the iconic host of BBNaija, a role he has held since 2017, becoming the face of the franchise and a symbol of its global rise.
A trained lawyer with degrees from the University of Abuja and the American University in Washington D.C., Ebuka is now a top-tier media personality known for hosting BBNaija, Rubbin’ Minds on Channels TV, and many more. His style and eloquence have made him a red-carpet staple and a frequent guest on prestigious panels and events across Africa.
Ebuka has secured multimillion-dollar endorsement deals with top brands like Budweiser, Samsung, and H2Oh, and represents several luxury and tech companies as a brand ambassador. With over 7.5 million followers across social media, his digital influence reinforces his status as one of Nigeria’s most recognizable and bankable media figures.
From law to television and fashion, Ebuka’s sustained success makes him not only the richest ex-BBNaija housemate but also the most enduring.
