Pepsi has announced the GOAT Experience concert, headlined by Wizkid and taking place in Lagos today, December 28. The show marks another major entry in the brand’s growing list of music-led cultural experiences.
The concert is part of Pepsi’s #BabaForTheStreetz December 2025 campaign, designed to tap into the music, nightlife, and street energy that have come to define Detty December in Lagos.
In recent years, Pepsi has remained a constant presence across some of Nigeria’s biggest concerts and festivals, positioning itself as a brand closely aligned with contemporary music culture.
Wizkid’s return to a Lagos stage for the GOAT Experience is expected to attract a wide mix of fans and industry watchers, reinforcing the influence Nigerian music continues to command locally and internationally.
With December already crowded with events, the GOAT Experience is shaping up as one of the season’s key highlights, not only for its headline act but for the cultural weight it carries.
As Lagos hosts yet another packed night of music, Pepsi’s connection to the streets remains firmly in focus.
