So, news broke out last week that UNILAG has now restricted content creation on campus unless you get official approval first. Meaning no skits, no dance content, no vox pops, no filming anything using school buildings or hostels, unless the school management approves it. UNILAG is basically saying that you can’t just wake up, grab your ring light and shoot content on campus anymore,not without permission.
Now, this new policy has stirred a lot of conversations online and honestly, for good reason. Content creation has become one of the biggest outlets for young Nigerians to express creativity, build influence,and even earn a living. So, this kind of restriction naturally raises eyebrows. But before we jump to conclusions, let’s break it down properly.
1. The School’s Point of View
Let’s be fair , UNILAG isn’t the first institution to place limits on filming. Universities often want to protect their image and ensure that what’s filmed within their premises aligns with the values and reputation they’ve built. Some skits and content creators have, in the past used school environments for videos that the management found embarrassing or controversial. From that angle, the rule makes some sense because it’s about control, structure and protecting the school’s brand.
2. The Creators’ Reality
But on the flip side, content creation has become a major part of youth culture and the creative economy. UNILAG students, in particular are known for being innovative and expressive. Forbidding them from filming without approval might not only stifle creativity but also discourage young creators from exploring their craft. Let’s not forget that a lot of today’s top influencers and entertainers started creating content right from their campuses. The rule might unintentionally make students feel monitored or restricted from building their personal brands or should we talk about the approval process?
3. The Bigger Conversation
This isn’t just about UNILAG but it’s a reflection of how institutions in Nigeria are yet to fully adapt to the digital economy. The world is shifting; content is currency now. Instead of banning it outright, what if schools created clear content guidelines? For example, allow filming in certain areas, restrict sensitive locations and maybe even create a media liaison office that supports student creators. That way, the school protects its image and encourages creativity.
Final Thoughts
At the end of the day, it’s a tricky balance between control and freedom. UNILAG has every right to manage its environment but it also needs to recognize that content creation isn’t just play anymore but it’s business, art and expression. Maybe the real solution lies in collaboration, not restriction.
What do you think? is UNILAG right for setting boundaries or is this another case of stifling young talent?
Stay tuned for next week’s roundup because, in Nigeria, the news never sleeps. Follow Lists NG on Facebook, Instagram, X, and TikTok for more.
